I recently had the chance to try out a few of Good Molecules’s best selling skincare products. After a deep-dive of their brand and message, I instantly fell in love with the company. Good Molecules is a skincare company that values quality over quantity when it comes to profit. They keep their margins small in comparison to the outrageous standard in the skincare and beauty industry. They strive to reach their goal to “… help as many people around the world see a difference in their skin as possible”. They choose to spend less on marketing and unnecessary packaging to make sure their customers can purchase skincare at a reasonable cost. I found this take to be very refreshing in this over-saturated and mistrusted industry. I wanted to be a part of it in any way possible.

I introduced my friend and talented model, Gianna Coyne, to collaborate on this project with me. I adore her talent for showcasing the right emotion in her poses and expressions.

While I loved the product photography feature on this company’s website and social media, I noticed one essential piece was lacking. I wanted to create a set of images that demonstrated these products in a creative way. I felt that while seeing a products contents and packaging is important, seeing it in use is even more important.

I wanted these photos to feel very playful and lively. I brought out my yellow and purple backdrop colors to reflect their energetic and fun brand. I find that the color yellow brings out the bright and energetic side of this brand, while the purple showed a more calm and clean side. Both are integral to the full idea of this company.

For this gallery, my main check points included:

• Posed photos holding the product that also showcase the packaging properly
• Serums being applied to the skin aesthetically
• Close up shots of the serum contents
• Photos using a cotton pad that mirror a skincare routine
• Holding a handful of products showing the full product lineup

This was one of my favorite creative projects to work on so far. The final results fulfilled my mood board to a T. This is exactly the kind of work I strive to be creating. I am so passionate about brand and commercial photography because it allows my artistic side to truly shine. I hope to have the opportunity to do more projects like this one in the future!